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SOCIAL MEDIA INFLUENCE

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 SOCIAL MEDIA PLATFORMS AND THEIR IMPACT Social media has a huge impact on nearly every aspect of our life in today's digital world influencing trends, attitudes, and even our buying habits. With billions of people using them worldwide, social media platforms like Instagram, Facebook, Twitter, and TikTok have evolved into more than just communication channels—they are now effective tools that help businesses and individuals connect and interact with their target audiences(Anya 2023). More information click here  Impact of Social Media on Public Relations Industry (Marquez, 2023)  social media platforms make it easier for PR professionals  to create, share, and business  material, conversations, and ideas. Through these sites, PR professionals can and communities can interact, exchange information .I mentioned some of the popular ones that people prefer using(Lutkevich & Wigmore, 2021).further information on what is social media click here  Social Media ADVANTAGES AND DISAVANTAG
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MEDIA CONSUPMTION

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MEDIA CONSUPMTION IS A HABIT Media consumption has become a key component of the way we live in this modern digital age. We are always surrounded by information from a wide range of sources, from social media platforms to traditional publications. For public relations practitioners, managing a brand's reputation and communicating with target audiences  requires an understanding of and skill to use the influence of media consumption .For information on what is media consumption press here   John, W. (2023). Media Consumption and Its Effects. ADVANTAGES AND DISADVANTAGES OF MEDIA CONSUMPTION  While there are many advantages and also disadvantages for PR professionals when it comes to media consumption, media consumption helps communication and connectivity, allowing people to connect with others, share ideas, and participate in worldwide conversations. However, media consumption also has disadvantages. Continuous exposure to media can result in information overload, which can decreas
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